Identity Standard

Killer Floral

Identity Standards

2013 Edition

Introduction:

We are Killer Floral and we strive to give you the prettiest bouquets of flowers. We use our talents and skills to give you quality flowers for your loved one or a special occasion. We can create bouquets for all sorts of events.

Having an identity for ourselves is important. It gives us a name for ourselves and who we are. We try our best to look and sound professional at all times whether it’s in the store or our name being heard. We hope when our logo is seen it is seen as an original design and also a great floral shop.

Typography:

Killer Floral uses their logo on many of their advertisements, and was created with a radial blur. The font ShowCard Gothic is used for the title of our business. As for the secondary text, MoolBoran font is used. When creating messages for our bouquets we create, we use a wide variety of fonts and layouts to please the customer.

 Colors:

For our business, we stick to five colors; black ice, pure white, pretty purple and mist blue.

Black Ice:             R0        G0        B0         HEX000000

Pure White:       R255   G255   B255    HEXFFFFFF

Pretty Purple:   R117   G48      B203    HEX7530CB

Mist Blue:           R0        G239    B239   HEX00EFEF

Logos:

Our logo is original and represents only our business. The logo is a pretty purple “K” over a mist blue “F”. Our logo will either be on black, white, or a pretty purple background.  

The appropriate logo will only be seen as displayed here

The inappropriate logo as seen below will have altered colors or stretched out.

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Promotional Material:

We want to get our name out there that we are a strong floral business. We use various promotional materials which includes business cards, envelopes, and stationary. Even though they are different they still follow our identity standards.

Web Content:

As a business we want to reach as many people as possible. We have created a facebook page and a twitter account for our business. Our facebook page is facebook.com/kfloral and you can find us on twitter at @killerfloral. With our business on the web we reach a lot more people. We use the default themes on both facebook and twitter, but our logo will be used as our picture.

Conclusion:

Killer Floral ensures quality flowers and bouquets and that is why we feel it is important that we demonstrate professionalism in all that we do.  Whatever is seen with our logo on it we ensure is an original and quality product.